“Success is not a destination, it’s a journey” – Zig Ziglar
In terms of sporting success, what is it that drives an athlete to keep going when winning is no longer an option? What keeps an ultra-distance marathoner running when the race leaders already crossed the finish-line twelve hours ago? Clearly, the athlete’s goal is something other than winning first prize.
In terms of business success, what drives the small independent grocery store owner to keep opening his doors for business when another, much bigger, grocery store chain has just opened in town? The store owner’s goal must be something other than winning the lion’s share of the market.
“Success is not so much what we have as it is what we are” – John Rohn
Research has found that individuals generally define success by striving to achieve one of three main goals:
1. Mastery
2. Ego
3. Social Approval
Mastery
A mastery goal, sometimes referred to as a task goal, is one associated with self-improvement. An individual motivated by a mastery goal will measure their success on how well they perform or how well they get the job done – irrespective of whether they ‘win the race.’
If you are motivated by mastery goals, you will constantly strive to improve your abilities and increase your skill levels.
Ego
An ego goal, or an ability goal, is one of wanting to demonstrate a high level of ability or of wanting to perform better than everyone else. In short, wanting to be the best – the winner. An individual motivated by an ego goal will measure their success by being competitive and beating their rivals.
If you are motivated by ego goals, you will constantly strive to prove your ability and level of skill.
Social Approval
A social approval goal is that of an individual who strives to please others with the outcome. The success of such goals will be measured by winning the approval of other people.
Of course, it’s possible to be motivated by more than one type of goal. An Olympic athlete will always be competing to win (an ego-oriented goal) but even without the glory of winning, the motivation to succeed can still be maintained through achieving a personal best performance (a mastery-oriented goal).
How do you define success?
Here’s a little exercise to help you answer that question:
Imagine yourself pitching for a business deal. You…
1. Pitch well, but lose the deal to a better placed rival
2. Pitch well and win the deal against a tough rival
3. Pitch badly, but still manage to win the deal against a weak rival
4. Pitch badly and lose the deal to a rival you know you should not have lost to
Which of these outcomes would make you feel (a) most satisfied and (b) least satisfied?
Your answer to the above question will also help you to answer how you define success and will go a long way towards helping you understand what motivates you as a player in the business world.
How do you cope with failure?
The way you define success will have a direct effect on how you cope with failure. An experiment staged by Carol Dweck in the early stages of her research into her Mindset theory helps to highlight this.
A classroom of children were given a challenging task to complete. A mastery-oriented goal was emphasized so self-improvement was being encouraged. The children responded by displaying a high degree of effort, perseverance, and determination to complete the task.
A similar task was then given to the class but this time an ego-oriented goal was emphasized. The reaction to the challenge changed dramatically and became entirely dependent on each child’s perception of how good they were. This is known as perceived ability.
Children with high perceived ability did well but were reluctant to take any opportunity to improve their skills if it meant they might make a mistake in public. Children with low perceived ability did badly and tended to give up before completing the task.
“Most people achieved their greatest success one step beyond what looked like their greatest failure” – Brian Tracy
Failure to succeed – who’s to blame?
How an individual interprets success or failure is a personal choice, so does it matter? Studies have shown that ‘winners’ tend to attribute success to their own actions and ‘losers’ tend to attribute their lack of success to the actions of others – and partly themselves!
Attributions can be described as stable or unstable. For example, after winning an important business deal a person might say:
- “I was a bit lucky to win that one.”
This is an unstable attribution. The use of the word ‘lucky’ suggests that the individual has little confidence in their ability to produce the same winning result again. Success is being attributed to luck.
- “That has confirmed by pitching technique is sound.”
This is a stable attribution. The conformation of ability suggests that the individual has confidence in being able to repeat the winning performance. Success is being attributed to skill and ability.
If winning is everything, what happens when you lose? If you are motivated by ego-oriented goals alone, what happens when you fail to succeed? A ‘losing’ individual may attribute part of the failure to succeed to their own short-comings but will then almost certainly continue to list other factors they feel are to blame. But, whether you fail or succeed is down to you and you are the only one who can take or claim responsibility.
Who do you blame?
Whether your business succeeds or fails is down to you. If you find yourself blaming other factors or other people for any failure to achieve a goal then you’re potentially creating a road-block for yourself on your journey towards greater achievements. Using unstable or negative attributions suggests a lack of confidence. Losing confidence in yourself or in your business will affect your motivation, your drive to succeed, and without motivation, your business is unlikely to realize its full potential.
This can be changed by learning some helpful mind training techniques:
- Goal setting
This technique allows you to identify the goals and ambitions you have for your business and then helps you to plan the route you need to take to realize them. The key to successful business goal setting is to use a series of lesser goals as stepping-stones to help build your confidence and maintain your motivation as you journey towards achieving your ultimate goal.
- Mindset
Through her Mindset research, Carol Dweck concluded that individuals are either in a fixed or a growth mindset.
An individual in a fixed mindset believes that things are just the way they are and any skills you have are just the ones you were born with: you’re stuck with the hand you were dealt and nothing is going to change that.
An individual in a growth mindset believes that nothing is ever set in stone and things can always be changed. Everything and everyone has the potential to change.
How you interpret success remains a personal thing but clearly, the mindset an individual has will influence greatly how they interpret their own success or failure. A fixed mindset will have a limiting effect on your ability to grow your business but a growth mindset will allow you to set the sky as your limit.
Gain an understanding of your own mindset and take the time to discover what really motivates you. With this valuable information gained and some goals set in place, you are armed and ready to run your business successfully and achieve its full potential.
“Success doesn’t come to you…you go to it” – Marva Collins
